WHY DO SOME PEOPLE GAIN LEVELS OF SUCCESS SO MUCH higher than others’?
Frequently it’s due to the fact that they have a better philosophical strategy. They approach everyone they deal with in a totally different and more effective way than anyone else does. And while their competitors are usually unable to figure out this strategy, it is one anyone in business can successfully employ by simply changing his or her focus from “me” to “you.” This is true whether you own a business of your own or work for a corporation. This simple adjustment in your focus is the key to what I believe is the most powerful business (and life) strategy you can employ. I call it the Strategy of Preeminence. Once you begin to use it you will always—not just sometimes, but always—stand out in the minds, hearts, and checkbooks of your client, your employees, your employer, or your boss as the very best there is. The preeminent choice. The Strategy of Preeminence is quite simply the ability to put your clients’ needs always ahead of your own. When you master that your success will naturally follow. It’s amazing how many people and companies will say and do whatever it takes to make a one-time sale rather than taking the time to understand the clients’ desired outcome. And then having the courage and the concern to tell that client that what they really need is much less than what they told you they wanted. You may, when you take this approach, end up with a smaller initial sale, but you will have just made a new friend, someone who will remember you the next time. And who will, no doubt, tell his friends about you and your company. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham A formal client-referral system will bring you an immediate increase in clients and profit3/29/2013
A formal client-referral system will bring you an immediate increase in clients and profit. And it doesn’t cost anything to implement it. A referral-generated client normally spends more money, buys more often, and is more profitable and loyal than most other categories of business you could go after. And referrals are easy to get. Referrals beget referrals. They are self-perpetuating. Every time clients deal with you in person, through your sales staff, by letter, E-mail, or on the phone, diplomatically ask them for client referrals. But you must first set the stage. Tell your clients that you enjoy doing business with them and that they probably associate with other people like themselves who mirror their values and quality. Since they obviously know the exact people you prefer working with, you’d like them to refer their valued friends and associates to you. If you acknowledge your clients’ value and importance to you, they’ll be eager to reciprocate. Then extend a totally risk-free, obligation-free offer. Willingly offer to advise, talk to, or meet with anyone important to that client. In other words, offer to consult their referral without expectation of purchase, so your clients see you as a valuable expert with whom they can put their friends or colleagues in touch. If you do this with every client you talk to, sell to, write, or visit—and you also get your key team members to do it as well—you can’t help but get dozens, even hundreds, of new clients. I have seen business literally triple in six months when people used an organized client-referral process.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham An excerpt from a 2004 interview with Murakami in The Paris Review brings home the connection between physical strength and creating extraordinary work:
When I’m in writing mode for a novel, I get up at 4:00 A.M. and work for five to six hours. In the afternoon, I run for ten kilometers or swim for fifteen hundred meters (or do both), then I read a bit, and listen to some music. I go to bed at 9:00 P.M. I keep to this routine every day without variation. The repetition itself becomes the important thing; it’s a form of mesmerism. I mesmerize myself to reach a deeper state of mind. But to hold to such repetition for so long—six months to a year—requires a good amount of mental and physical strength. In that sense, writing a long novel is like survival training. Physical strength is as necessary as artistic sensitivity Haruki Murakami 6 Rules of Thumb for Doing Great Business
Nothing's Changed But My Change Join our mailing list and we will send you one to two emails a week for 12 weeks teaching you the basic body weight exercises, nutrition guidelines, and mindset tools you need to be Indestructible. What’s the lesson in all this? You must constantly be on the lookout for new and better ways to dramatically improve your overall business performance by capitalizing on what everyone else sees as a limitation.
Whatever you’re doing, however you’re doing it, and wherever you’re doing it, you can and must find continually better ways to maximize your results. But maximizing and creating breakthroughs means more than simply getting the most profit, highest performance, and greatest productivity and effectiveness out of an action, opportunity, or investment. It also means achieving maximum results with a minimum of time, effort, expense, and risk—something few people practice or even think about. Think: highest and best use of your time, money, and effort. Highest and best. Always highest and best! In order to produce the maximum number of breakthroughs possible, you should focus your thinking on these fundamental objectives that your breakthrough ideas should be designed to achieve. It’s a success template that keeps your mind’s eye on the breakthrough ball at all times. • Always discover what the hidden opportunity is in every situation. • Try to uncover at least one cash windfall for your business or employer every three months. • Engineer maximum success into every action you take or decision you make. • Build a business breakthrough foundation based upon multiple streams of idea generation instead of a single idea source. • One of your breakthrough goals is to always make you, your business, or your product special, unique, and more advantageous in your client’s eyes. • The more value or wealth you can create for your client, the greater the power of that breakthrough. • A breakthrough’s purpose is to help you or your business maximize personal or organizational leverage in every commitment of action, investment, time, effort, opportunity, or energy you make. • Breakthroughs increase in direct proportion to the amount of networking, brainstorming, and masterminding you do with like-minded, success-driven people outside your industry. • Your goal in creating breakthroughs is to use ideas to create more value for others. • Breakthroughs fuel growth thinking. • Growth thinking seeds/breakthroughs . . . the two go hand in hand. • The best breakthroughs take away risk or resistance from the other side. So it’s easier to say yes than no. • Employ as many success practices of others outside your field or industry by adopting or adapting their philosophies and methods to your business situation. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham Now, one of the techniques Google uses to filter out the ‘bad’ websites is to look at their backlinking pattern. In layman’s terms, backlinks are the quality and quantity of links that point to your website. So a link from CNN.com is way better than 100 from sites like bobsfriedchickenshack.com. Moreover, there is a ton of misinformation about backlinking. Many people recommend techniques like article spinning, forum profiles, link wheels, link pyramids, and social bookmarking. Once upon a time, these worked. But Google has cracked down on any site that uses these techniques. So bottom line... You need backlinks. Just make sure you’re focusing on quality over quantity.
Building Backlinks 101 Every backlink is different. Google places a strong emphasis on links from large, authority style sites. So it only makes sense to focus on these web properties. The best way to build a backlink is to create a unique piece of content, post it on a website, and then include a link back to your site. The trick here is to mix up the anchor text. These are the visible, clickable words in the hyperlink. You don’t want all the text to be the same. Instead you should include different phrases to make it more organic looking. Here are the percentages I recommend: --- 30% should be the target keyword for the web page --- 20% should be a related LSI keyword ---20% should be ‘naked hyperlink’ with no text --- 30% should be a random assortment of phrases like click here, check this out, this page, go here, etcetera. These percentages are important because they match how people normally link back to a website. It looks more ‘organic’ in the eyes of Google – So you’ll be less likely to get hit with any sort of penalty. That’s the essence of backlinking. Your First $1000 - How to Start an Online Business that Actually Makes Money by Steve Scott Write Benefit-Driven Content:
Get into the mind of the reader. Describe why they should buy the offer and how it will help them. The best way to write compelling text is to talk about the reader’s pain and frustrations. Identify with them about their daily experience with the niche topic. Then show how the affiliate offer alleviates a specific obstacle. You need to use basic copywriting to make this section stand out. This will turn your words into compelling text. You can learn the fundamentals of copywriting. You don’t have to create things like a headline or an opening hook. The most important action you can take is to emphasize the benefits over the features. Simply talk about how the reader will feel after using the product. Your First $1000 - How to Start an Online Business that Actually Makes Money by Steve Scott . . . just as a matter of interest, tell me something: how long do you sleep each night?
The proverbial eight hours. Ask anyone and they say automatically ‘eight hours’. As a matter of fact you sleep about ten and a half hours, like the majority of people. I’ve timed you on a number of occasions. I myself sleep eleven. Yet thirty years ago people did indeed sleep eight hours, and a century before that they slept six or seven. In Vasari’s Lives one reads of Michelangelo sleeping for only four or five hours, painting all day at the age of eighty and then working through the night over his anatomy table with a candle strapped to his forehead. Now he’s regarded as a prodigy, but it was unremarkable then. How do you think the ancients, from Plato to Shakespeare, Aristotle to Aquinas, were able to cram so much work into their lives? Simply because they had an extra six or seven hours every day. The Complete Stories of J. G. Ballard by J. G. Ballard ‘Actually, last night was easier. I think I’m entering a new zone. Everything’s beginning to stabilize, I’m not looking over my shoulder all the time. I’ve left the inside doors open, and before I enter a room I deliberately anticipate it, try to extrapolate its depth and dimensions so that it doesn’t surprise me – before I used to open a door and just dive through like a man stepping into an empty lift shaft.'
Racing the clock was exactly what he had been doing. As he stood up and said goodbye to Anderson he suddenly decided to throw away his alarm clock, escape from his futile obsession with time. To remind himself he unfastened his wristwatch and scrambled the setting, then slipped it into his pocket. Making his way out to the car park he reflected on the freedom this simple act gave him. He would explore the lateral byways now, the side doors, as it were, in the corridors of time. Three months could be an eternity. The Complete Stories of J. G. Ballard by J. G. Ballard To find one’s place in the world, to learn how to live and act, we must first obtain knowledge of the world in which we find ourselves. This is the first task of a philosophical ‘theory’
If we want to form a simple idea of what was meant by kosmos, we must imagine the whole of the universe as if it were both ordered and animate. For the Stoics, the structure of the world – the cosmic order – is not merely magnificent, it is also comparable to a living being. The material world, the entire universe, fundamentally resembles a gigantic animal, of which each element – each organ – is conceived and adapted to the harmonious functioning of the whole. Each part, each member of this immense body, is perfectly in place and functions impeccably (although disasters do occur, they do not last for long, and order is soon restored) in the most literal sense: without fault, and in harmony with the other parts. And it is this that theoria helps us to unravel and understand. What Marcus Aurelius suggests amounts to the idea that nature – when it functions normally and aside from the occasional accidents and catastrophes that occur – renders justice finally to each of us. It supplies to each of us our essential needs as individuals: a body which enables us to move about the world, an intelligence which permits us to adapt to the world, and natural resources which enable us to survive in the world. So that, in this great cosmic sharing out of goods, each receives his due. A Brief History of Thought: A Philosophical Guide to Living by Luc Ferry |
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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” |