The Mesh Notes Part Two - It is no longer critical to think what is next, instead think what is first (important)
The Mesh Notes Part Two - check out website - http://meshing.it/
Cradle to Cradle - all products need to be designed so that they can be reused or reclaimed.
5 vectors make the mesh viable;
the economic crisis has created distrust of companies, the crisis has made people reconsider what is valuable to them, climate change is increasing the cost of business, greater populations and urban density favor mesh, information networks have matured.
you can create a flash brand that is finely tuned to a particular community at the key time it is needed.
It is no longer critical to think what is next, instead think what is first (important)
5 types of risk due to climate change:
physical ( weather)
value unused = waste = food for a startup
7 keys to building trust in the mesh:
say what you do and manage expectations
use trials and tests ( Think Tim Ferriss tests)
do what you say ( credibility)
delight customers ( think zappos)
embrace social networks ( ex. Kevin Rose)
value transparency but protect privacy ( Facebook's issues)
deal with negative feedback quickly and skillfully
advertising is less effective than word of mouth
Mesh businesses are information companies
1. nature is not only integrated, it abhors vacuums and it identify and then fills niches quickly
2. nature is resilient and adaptive
3. in nature waste is food
Think how Virgin creates a business after a business to see what sticks and what does not
niches occur when customers are restless about current choices.
open architecture can drive hyper innovation
customers like transparent
4 questions to ask yourself;
1. how could a physical asset be managed using technology that allows the entrepreneur to offer and track the asset.
2. what would you need to know about the customer that you wouldn't need to know if you sold outright
3. what kind of promise of service does it take to thrive and what can you do to reduce customer risk.
4. what are you passionate about? ( not sure this is necessary, passion can breed blindness to market viability.)
Define. Refine. Scale
2 key markets right now for platforms are retiring Boomers and young people.
"The idea tells you everything. Lots of times I get ideas, I fall in love with them. Those ones you fall in love with are really special ideas. And, in some ways, I always say, when something's abstract, the abstractions are hard to put into words unless you're a poet. These ideas you somehow know. And cinema is a language that can say abstractions. I love stories, but I love stories that hold abstractions--that can hold abstractions. And cinema can say these difficult-to-say-in-words things. A lot of times, I don't know the meaning of the idea, and it drives me crazy. I think we should know the meaning of the idea. I think about them, and I tell this story about my first feature Eraserhead. I did not know what these things meant to me--really meant. And on that particular film, I started reading the Bible. And I'm reading the Bible, going along, and suddenly--there was a sentence. And I said, forget it! That's it. That's this thing. And so, I should know the meaning for me, but when things get abstract, it does me no good to say what it is. All viewers on the surface are all different. And we see something, and that's another place where intuition kicks in: an inner-knowingness. And so, you see a thing, you think about it, and you feel it, and you go and you sort of know something inside. And you can rely on that. Another thing I say is, if you go--after a film, withholding abstractions--to a coffee place--having coffee with your friends, someone will say something, and immediately you'll say “No, no, no, no, that's not what that was about.” You know? “This is what it was about.” And so many things come out, it's surprising. So you do know. For yourself. And what you know is valid."
— David Lynch
"She was breathing deeply, she forgot the cold, the weight of beings, the insane or static life, the long anguish of living or dying. After so many years running from fear, fleeing crazily, uselessly, she was finally coming to a halt. At the same time she seemed to be recovering her roots, and the sap rose anew in her body, which was no longer trembling. Pressing her whole belly against the parapet, leaning toward the wheeling sky, she was only waiting for her pounding heart to settle down, and for the silence to form in her. The last constellations of stars fell in bunches a little lower on the horizon of the desert, and stood motionless. Then, with an unbearable sweetness, the waters of the night began to fill her, submerging the cold, rising gradually to the center of her being, and overflowing wave upon wave to her moaning mouth. A moment later, the whole sky stretched out above her as she lay with her back against the cold earth."
"And often he who has chosen the fate of the artist because he felt himself to be different soon realizes that he can maintain neither his art nor his difference unless he admits that he is like the others. The artist forges himself to the others, midway between the beauty he cannot do without and the community he cannot tear himself away from."
— Albert Camus
And an Excerpt from Life by Keith Richards
We’d be working all night in the studio, we’d be down in this bunker all night and suddenly the dawn comes up and we’ve got this boat. Go down the steps through the cave to the dockside, let’s take the boat—Mandrax— to Italy for breakfast. Most days we used to go down to Menton on the border, an Italian town just inside France by some quirk of treaty making, or just beyond it to Italy proper for breakfast. No passport, right past Monte Carlo, just as the sun’s coming up, with music ringing in our ears. Take a cassette player and play something we’ve done while we’re going there, play that second mix. Then we’d play it to the Italians, see what they thought while we’re having breakfast. Pick up some fresh fish. If you hit the fishermen at the right time, you could get red snapper straight off the boats and take it home for lunch.
We’d just jump in, Bobby Keys, me, Mick, whoever was up for it. We liked the way the Italians cooked their eggs, and the bread. And that you had actually crossed a border, there was a sort of an extra sense of freedom about it. Pull into Monte Carlo for lunch. Have a chat with either Onassis’ lot or Niarchos’, who had the big, big yachts there. You could almost see the guns pointed at each other. That’s why we called it Main Street. When we first came up with the title it worked in American terms because everybody’s got a main street. But our Main Street was that Riviera strip. And we were exiles, so it rung perfectly true and said everything we needed to say.
I am an excitable person who only understands life lyrically, musically, in whom feelings are much stronger as reason. I am so thirsty for the marvelous that only the marvelous has power over me. Anything I can not transform into something marvelous, I let go. Reality doesn't impress me. I only believe in intoxication, in ecstasy, and when ordinary life shackles me, I escape, one way or another. No more walls."
— Anaïs Nin
The Mesh - by Lisa Gansky ( Notes Part 1)
Characteristics of a mesh business;
1. the core offering is something that can be shared, within a community, market, or value chain.
2. Advanced web and mobile data networks are used to track goods and aggregate usage, customer, and product information.
3. The focus is on shareable physical goods, including materials used, which makes local delivery of services and products, and their money, valuable and relevant.
4. Offers, news, and recommendations are transmitted largely through word of mouth, and augmented by social services networks.
A mesh describes a type of network that allows any node to link in any direction with any other nodes in the system. Every part is connected to every other part, and they move in tandem.
Mesh businesses profit by streamlining access to physical goods and services. They are easy to start. They leverage available information infrastructure, they employ horizontal business to business services ( Fed Ex, Paypal). Mesh businesses all rely on the basic premise that when information about goods is shared, the value of the goods increases, for the business, for the individual, and for the community.
Mesh businesses are well positioned to constantly improve their customers experience by refining the overall experience and give long term savings - think items seldom used, high priced, high insurance ( cars, RV's, tools)
learn - test - play - engage - repeat
produce beta editions and modify in response
The challenge is to leverage an infrastructure for real time personalization
Mesh businesses are taking what we have learned collectively about what works in the web businesses and they are applying it to the sharing of physical products.
Mesh requires durable, flexible, reparable, and sustainable.
The era of disposal products is gone. Things need to be built to last, the goal is to create products and then spread the cost of the life of them over several transactions and over many people.
The mesh encourages open and agreed upon design standards.
"There is no escape. You can't be a vagabond and an artist and still be a solid citizen, a wholesome, upstanding man. You want to get drunk, so you have to accept the hangover. You say yes to the sunlight and pure fantasies, so you have to say yes to the filth and the nausea. Everything is within you, gold and mud, happiness and pain, the laughter of childhood and the apprehension of death. Say yes to everything, shirk nothing. Don't try to lie to yourself. You are not a solid citizen. You are not a Greek. You are not harmonious, or the master of yourself. You are a bird in the storm. Let it storm! Let it drive you! How much have you lied! A thousand times, even in your poems and books, you have played the harmonious man, the wise man, the happy, the enlightened man. In the same way, men attacking in war have played heroes, while their bowels twitched. My God, what a poor ape, what a fencer in the mirror man is- particularly the artist- particularly myself!"
— Hermann Hesse
No matter how bad my day, I always am able to keep a sense of perspective, and if you can read this, you should be able to also.
I have always been lucky in that I know that no matter how bad a problem is that I might have, somebody has it had it in the past, somebody had the same trouble, the same concerns and worries, and they have worked out a solution, and they inevitably wrote it down so the world would know, and me, I know how to read,
Seven years ago I started reading all the books I could find about Tibet and Nepal, primarily focused on the Himalayas. ( In fact, my favorite book, the book, was read at this time, The Snow Leopard. Great great book.)
I read about the people who lived there, their history, their daily life, and how they live far above the tree line, and how it is severely cold. They live in a brutal world.
In order to live, to be able to stay warm, and to eat, they every day have to go out and collect dried yak dung to bring it back and use it build fires to cook their food and warm their lodgings. If there is no yak dung, they freeze, or they starve.
It really is that simple. The world is that big. And I am that small. We all are.
So as I go through my day, and read the news about the world and how tough the economy, how scared the people are, I always think of that.
How many of us had to go and collect yak dung early this morning to keep from freezing.
The world is not that bad, in fact, it is actually pretty good .
"A man should begin with his own times. He should become acquainted first of all with the world in which he is living and participating. He should not be afraid of reading too much or too little. He should take his reading as he does his food or his exercise. The good reader will gravitate to the good books. He will discover from his contemporaries what is inspiring or fecundating, or merely enjoyable, in past literature. He should have the pleasure of making these discoveries on his own, in his own way. What has worth, charm, beauty, wisdom, cannot be lost or forgotten. But things can lose all value, all charm and appeal, if one is dragged to them by the scalp."
— Henry Miller
"The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware."
— Henry Miller
"Develop an interest in life as you see it; the people, things, literature, music-the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself."
— Henry Miller
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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