The Mesh - by Lisa Gansky ( Notes Part 1)
Characteristics of a mesh business;
1. the core offering is something that can be shared, within a community, market, or value chain.
2. Advanced web and mobile data networks are used to track goods and aggregate usage, customer, and product information.
3. The focus is on shareable physical goods, including materials used, which makes local delivery of services and products, and their money, valuable and relevant.
4. Offers, news, and recommendations are transmitted largely through word of mouth, and augmented by social services networks.
A mesh describes a type of network that allows any node to link in any direction with any other nodes in the system. Every part is connected to every other part, and they move in tandem.
Mesh businesses profit by streamlining access to physical goods and services. They are easy to start. They leverage available information infrastructure, they employ horizontal business to business services ( Fed Ex, Paypal). Mesh businesses all rely on the basic premise that when information about goods is shared, the value of the goods increases, for the business, for the individual, and for the community.
Mesh businesses are well positioned to constantly improve their customers experience by refining the overall experience and give long term savings - think items seldom used, high priced, high insurance ( cars, RV's, tools)
learn - test - play - engage - repeat
produce beta editions and modify in response
The challenge is to leverage an infrastructure for real time personalization
Mesh businesses are taking what we have learned collectively about what works in the web businesses and they are applying it to the sharing of physical products.
Mesh requires durable, flexible, reparable, and sustainable.
The era of disposal products is gone. Things need to be built to last, the goal is to create products and then spread the cost of the life of them over several transactions and over many people.
The mesh encourages open and agreed upon design standards.
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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