41 Types of Information Products - How Many Can You Name?

The info-business does not require talent, just an understanding of your market and a little work. I had no idea how many possible ways there are to create an information product, it reminds me of the Friends episose where they tried to name all 50 states from memory. 

Sounds easy.

Not so easy.

D


41 Types of Information Products 

Paper and Ink 

1. Reports—one to eight pages, addressing specialized topics 
2. Tip sheets—one page, very specialized, very how-to, no fluff 
3. Manuals—usually published in loose-leaf notebook or spiral-bound format 
4. Books 
5. Boxed sets of books 
6. Home study courses—may include printed product with other types (e.g., audio, video) 
7. Tests and quizzes—self-scoring or computer-scoring 
8. Seminar or speech transcripts 
9. Newsletters 
10. Back issues of newsletters or reports 
11. Other continuity products, such as “Book a Month” 
12. Sets of cards (e.g., reminder cards, recipe cards) 
13. Forms (e.g., time management systems, step-by-step processes) 
14. Posters 
15. Multi-author publications (several authors contribute to one product; each gets to sell it)


Audio and Video 

16. Audiotapes—live recorded speeches, seminars, consultations 
17. Audiotapes—how-to instructions, usually studio recorded 
18. Audiotapes—interviews, conversations, roundtable discussions 
19. Audiotapes—collections of radio broadcasts 
20. Audiotapes—interactive, with a workbook 
21. Audiotapes—subliminal, self-hypnosis, etc. 
22. Videotapes—live-recorded speeches, seminars, consultations 
23. Videotapes—how-to instructions 
24. Videotapes—interviews, conversations, roundtable discussions 
25. Videotapes—interactive, with a workbook


Internet Products

 26. E-book—book delivered electronically over the internet 
27. Download—customer downloads manuals and audio over the internet after purchase 
28. Online videos—entire products are now often delivered through online videos either made using screen shots of PowerPoint presentations or through live-action videos of a live seminar or someone teaching in front of a camera 
29. Membership site—customers are allowed to access information on password-protected website 
30. Structured lessons—customers are led through a series of lessons; may include examinations

Miscellaneous 

31. Trainer kits—multimedia, for use in conducting classes, workshops, etc. 
32. Memberships 
33. Devices (e.g., stress card) 
34. Plaques 
35. Computer software 
36. “Packages”—of a variety of related information products, offered at a special price 
37. Continuity programs involving multiple-information products, multiple media 
38. Services—tied to memberships or purchases or used as premiums 
39. Customized—to different markets, different clients/users 
40. Private-labeled—for other marketers, users 
41. Licensed

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by Robert Skrob