Sounds simple, and it is, but I am amazed how often we do not actually act on it, and ask for what we want or need.
I interact daily with all types of salesmen and operations types, all kinds of personalities, and I get to learn from them all.
Every day I watch salesmen on my team succeed or fail, and it amazes how often an average salesmen gets a large sale just because they asked for it. No one else tried, no one else asked for it, too many other salesmen waited, making the call, but never asking.
I see it with sales people who call on me. Many talk market, or their background, the good ones ask about me and what my company is working on or looking for, but only a very small group of sales people ask for anything. The successful ones not only ask, but also expect a yes, every time, not always get, but always expects it. I know from experience, that person will succeed.
In sales you will get told the word no much more than you will yes by a large margin. It is hard to hear no seventeen times in a row and then ask again, but the good sales people do it, and they truly believe number eighteen will say yes.
Too many inexperienced sales people do not ask, often because they are avoiding the no, and you do need some skill from practice to phrase things so that you avoid the customer having opportunities to say no, but in the end, you have a product you believe in, you make the pitch and you ask.
It is the law of averages, you ask enough people, some will say yes, and the more times you ask, the better your odds of a home run.
It works on everything; to lower bills, get credits for bad service, discounts, to get a free coffee, and to get rid of that extra fee on your phone bill.
It absolutely works for growing and selling in your business.