And that means changing the relationship with failure. It means iterating, failing, and improving. Our capacity to try, try, try is inextricably linked with our ability and tolerance to fail, fail, fail. On the path to successful action, we will fail—possibly many times. And that’s okay. It can be a good thing, even. Action and failure are two sides of the same coin. One doesn’t come without the other. What breaks this critical connection down is when people stop acting—because they’ve taken failure the wrong way. When failure does come, ask: What went wrong here? What can be improved? What am I missing? This helps birth alternative ways of doing what needs to be done, ways that are often much better than what we started with. Failure puts you in corners you have to think your way out of. It is a source of breakthroughs. This is why stories of great success are often preceded by epic failure—because the people in them went back to the drawing board. They weren’t ashamed to fail, but spurred on, piqued by it. Sometimes in sports it takes a close loss to finally convince an underdog that they’ve got the ability to compete that competitor that had intimidated (and beat) them for so long. The loss might be painful, but as Franklin put it, it can also instruct.
Great entrepreneurs are: never wedded to a position never afraid to lose a little of their investment never bitter or embarrassed never out of the game for long.
It’s time you understand that the world is telling you something with each and every failure and action. It’s feedback—giving you precise instructions on how to improve, it’s trying to wake you up from your cluelessness. It’s trying to teach you something.
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph