Why self-publish, then? The answer is that self-publishing enables you to determine your own fate. There’s no need to endure the frustration of finding and working with a publisher. You can maintain control over your book and its marketing, receive a greater percentage of revenues, and retain all rights and ownership.
A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE
The first good reason to write a book is to add value to people’s lives.
Will your book add value to people’s lives? This is a severe test, but if your answer is affirmative, there’s no doubt that you should write a book.
The second good reason to write a book is the same reason I play hockey: to master a new skill, not to make money.
In my book (pun intended), a book should be an end, not a means to an end. Even if no one reads your book, you can write it for the sake of writing it. Memoirs, for example, fit in this category. And the number of people who want to read a book of such a pure origin may surprise you. Good Reason.
The third good reason to write a book is to evangelize a cause. A cause seeks to either end something bad (pollution, abuse, bigotry) or perpetuate something good (beauty, peace, affection). Silent Spring by Rachel Carson is an example. Her cause was the environment, and her book resulted in the ban of DDT and catalyzed the start of the environmental movement.
(The fourth readon is that ) Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki, Shawn Welch