Crush it - Gary Vaynerchuk - reading notes/ commentary

Crush it - reading notes - commentary

Find your niche, a niche you are passionate about and own your niche, the goal is to communicate with as people as possible about your interests, your passions.

You can lose just as much money doing what you like and making a business around it as you can trying to create a business you think will go, but you are not excited about.

Your excitement shows, people will know if you believe what you are saying.

Start Monetizing - Gary is big on stating that clearly, and this really touched a chord for me, that social media isn’t a hobby, it needs to make it pay for itself.

Advertising - he doesn’t like Google ad sense, it drives people away from your site. Instead use more banners and use more direct methods.

The author believes in hitting every possible media outlet, every one of them, as you never know where the next big platform such as Facebook or Twitter will come from.

Look into speaking engagements - start for free, just giving talks on your interests, talk to the show coordinators to see if you can record the talk, and then pop it on line.

See Gary’s talks, Tim Ferriss’s, and Tynan’s, on youtube.

All the talks are taped and then released online via you tube or directly through their web site to build a base.

Give free seminars on your topic.

Start consulting - working to build the knowledge and the network.

Write books abut it and sell at cost to spread the word.

The goal is to slowly make yourself the one people think of when they think of your niche.

Think TV, sounds out of pocket, but think infomercials.

There was a seminar at the MBA program that had a speaker who bought time only on after hours in small markets from small TV affiliates, in off hours, cheaply, and sold objects bought cheaply from failed art galleries.

Know your topic as well as you can

Look into affiliate programs - check out commission junction, Amazon, do a Google search on affiliate programs and try to create an affiliate deal with a local business that is a good fit.

Retail - also sell your own product. He sells wines online and through his store.

Look up places to write articles about your interests, articles that can be viewed by as many as possible, but that also show your knowledge, your passions, and they are well done.

Pop little quick videos online, that show different elements of your passion.

Anything is better than zero - Gary V.

The long term goal is to get sticky

Ex.

• Start a video Blog

• Send emails to everyone you know on how to do and send them to your site

• Review and get into every channel

• Post to with affiliates

• Do that for months - consistently and well

• Launch a rare item segment

• People will start calling asking for advice

• On it goes

 

Be reacting - be ready to adapt - put out fires - learn

  To do

• Identify your passion

• Identify at least 50 blog topics

• Make sure it is your passion

• Name your brand

• Get your user name

• Choose your medium

• Start your Wordpress blog/ Tumblr account

• Have a designer

• Include a Facebook connect link - call to action buttons

• Create a Facebook fan page

• Sign up with Ping.fm/ tube mogul/ Twitter/ Face book a must

• Post content

• Start building a community by leaving comments on other’s blogs

• Find Twitter search to find others like you

• Join as many Facebook fan pages and groups for your blog as possible

Check into ustream.tv, yutube, viddler, tunbemogel

Make sure you have a button that says do business with me

Send followers a call to action;
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Get a cheap video unit, for example a flip cam

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Gary Vaynerchuk (VAY NER CHUK) is a entrepreneur who is a self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business.