Do not sell on price alone, ever, and know that you only make money when you buy, not when you sell.

This is my Rule #1;

Do not sell on price. One more time, do not sell on price alone, ever.

You are selling value. Always. 

What I tell the salesmen I work with is very simple; If you have to sell by having the lowest price, and then promise next day delivery, and then also agree to whatever else anyone wants, then I really don't need you to sell for me. Anyone can sell by agreeing to anything and promising everything. 

Sooner or later skill, talent, and value has to be a factor. If all we do is agree to anything, anyone can do that. It takes no skill. 

Real sales is amazing, it is the creation of a relationship that works for both sides. This doesn't mean you don't do customer service, or that you shouldn't listen to the customer. Sales is hard work.

Real sales means both sides benefit each transaction. 

Remember, you make money when you buy, not when you sell. Anyone can give something away for free. Anyone can promise anything a customer asks, anyone can give free freight. There is no skill, no art, and no value, and therefore no profit in things anyone can do. The art is in selling what makes you unique. You want to create a transaction that makes both parties feel they have won.

Start Now. Your world needs action.

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