I like this small paragraph because it tells us something critical, all interactions on the web are marketing opportunities. Not just to sell, but to network, and to build communities.
"Community management is marketing. Tutorial posts are marketing. Facebook updates are marketing.
E-mailing other Makers in related fields is marketing. Of course, it’s not just marketing: the reason that it’s so effective is that it’s also providing something of value that people appreciate and pay attention to. But at the end of the day, everything you do, from the naming of your product to whose coattail you decide to ride (like we chose Arduino), is at least partly a marketing decision. Above all, your community is your best marketing channel. Not only is that the source for the word-of-mouth and viral marketing that you’ll need, but it’s also a safe place to talk about your own products, as enthusiastically as you want. If you’ve given people a reason to gather that serves their needs and interests, crowing about your cool new gizmo isn’t advertising, it’s content!"
Makers: The New Industrial Revolution by Chris Anderson
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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