The single most important factor to a product’s success is whether there’s a group of people willing to pay for it

The single most important factor to a product’s success is not the founders, not the marketing effort, and certainly not the product. It’s whether there’s a group of people willing to pay for it. I mentioned in the previous chapter: Market comes first, marketing second, aesthetic third, and functionality a distant fourth.

Start Small, Stay Small: A Developer's Guide to Launching a Startup by Rob Walling