• F = Fun:
Without fun and excitement, work quickly becomes stale. People tend to spend more time at work than anywhere else. Mike insists on creating not only profitable endeavors, but also an environment where both he and his employees relish working because it gives them satisfaction, fulfillment, contentment, and happiness.
• A = Automation:
Technology has made it much easier to create products and deliver them to customers. Mike is a huge proponent of taking full advantage of available tools, ranging from automated webinars and teleseminars to pre-loaded social media messages and press releases. If your business isn’t structured to churn cash while you sleep, you’re doing yourself and your company a disservice.
• S = Scalability:
You want to create products and services that have the ability to serve the masses without needing to engage in customization. Mike develops each new offer with this in mind. Doing so enables him to sell the same item to thousands of people. This is one of the key tenets the successful use to create wealth.
• T = Time-Freeing Ability:
One of the tremendous strengths of the Internet is its ability to make things happen in the blink of an eye. If a product is downloadable, it can be provided within seconds of a customer ordering it. And if the product is physical, the confirmation and details of the order can be delivered to the customer within moments…and the automated process of fulfilling an order may begin just as quickly.
Luck is the byproduct of preparedness, execution, and fruitful timing:
History has repeatedly shown that initiative combined with incentive begets undeniable results and driving traffic requires significant creativity. Look to create your own mechanism when necessary.
Leverage, and apply, available technology to your business.
Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher