If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
SETH GODIN, Linchpin: Are You Indispensable?
I’m a marketer. Trust me. I’m lying to you.
I know what I’m talking about here. I have made millions of dollars selling people stuff on the Internet. I have a model for how it works and what I always show you. I call it the 3Ps and the formula is copyright pending (which doesn’t really matter since I give all my best shit away for free). So here you go.
• Pain. You have a huge problem right now. (At least one!!)
• Potential. You are dying to know that there’s a way to solve this problem.
• Proof. You’re in luck! There IS a solution, JUST LOOK HOW IT WORKED FOR JIMMY! If you understand even that tiny bit you will be successful in sales.
NOBODY buys a product for what it actually does. They buy it because they were sold on the story of what the product was going to do for them.
Nothing's Changed But My Change by Jeremy Schoemaker, Kate Sprouse
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”