Interesting Business - Guns and Roses and Their Mailing List

As soon as Guns began to play regularly in L.A., we started up a phone and mailing list. We obsessively made sure people who came to shows signed up—well, actually, what we did was send stripper friends out into the audience and have them convince people to sign up. Obviously we had to write good songs and play well live to get a bigger audience. On that front I already knew we had the components we needed. But the mailing list really worked for us—within six months we had a thousand names with contact info for each. Other bands had mailing lists, but one of the secrets to GN’R’s success was how much time and effort we spent building and maintaining ours. We knew we had to make it on our own, and after our Seattle road trip, failure was not an option with this crew. 


It's So Easy by Duff McKagan