As soon as Guns began to play regularly in L.A., we started up a phone and mailing list. We obsessively made sure people who came to shows signed up—well, actually, what we did was send stripper friends out into the audience and have them convince people to sign up. Obviously we had to write good songs and play well live to get a bigger audience. On that front I already knew we had the components we needed. But the mailing list really worked for us—within six months we had a thousand names with contact info for each. Other bands had mailing lists, but one of the secrets to GN’R’s success was how much time and effort we spent building and maintaining ours. We knew we had to make it on our own, and after our Seattle road trip, failure was not an option with this crew.
It's So Easy by Duff McKagan
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
Click to set custom HTML
Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”