No matter how ugly or poorly designed a website is, if traffic exists, product will be sold.

There are many factors involved with creating a successful website. Most can be easily and quickly learned so long as one critical ingredient is present: traffic. 


No matter how ugly or poorly designed a website is, if traffic exists, product will be sold.

On the other hand, one might have the world’s best site with copy so compelling it could sell gym memberships to your bed-ridden grandparents, but without visitors, not a dime’s worth of product will sell.

Today, link text and PageRank remain the two most important factors in achieving top rankings. Let’s cut through the clutter and examine why these two elements are so important. Relevancy And Link Text A page that’s highly relevant for a given search has three elements:

• Search keywords that appear in the page title.

• Content that’s pertinent to the query.

• Inbound links pointing to the page.

Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher

Many of the links pointing to a page will stem from other websites. However, links from a site’s own pages count as well. That’s in part why larger sites tend to do far better in search results than smaller sites. Some refer to the latter as “the Wikipedia effect.” Wikipedia is one of the most authoritative sites on the web because it has 

1) an enormous number of pages, and 
2) thousands of links from other sites. With this in mind, let’s examine one of the most powerful SEO “secrets.”

Attaining the highest ranking shouldn’t be your primary goal. A top-ranked page that receives few clicks or fails to convert traffic into leads and sales is a site that requires major modification. Your first goal should be to create products and services that customers want to buy. Only after this core objective is accomplished should you focus on ranking high for the search terms relevant to your target market. Ranking that converts to leads or paying customers is the only sustainable strategy.

While there may be a select few who are indeed, looking for a Bikram yoga studio in Chicago, 99.999% are not. They could be searching for yoga apparel, yoga poses, a yoga studio in Tokyo, or one of millions of other possibilities and simply need to be more specific with their query. As a result, your page will receive minimal traffic regardless of its prominent position. Now suppose you narrowed your focus and searched for the term “Bikram Yoga in Chicago.” This returns around one million pages, of which 105f.com is number one. While the odds have dramatically shifted in your favor for achieving page one status (one million pages versus 400 million), major competition for traffic remains, as does the possibility that a great deal of those entering the query may still be seeking something other than what you offer. So, what to do? Identify what makes your business unique. Looking closer at your studio, you recognize that you offer classes for beginners, classes for advanced practitioners, daytime classes for moms and tots, senior classes, and a kids-only class on Saturday. Related search queries for these might include:

• Bikram yoga classes for beginners in Chicago
• Advanced Bikram yoga training in Chicago
• Daytime Bikram yoga classes for moms and tots in Chicago
• Senior citizen Bikram yoga classes in Chicago
• Saturday kids only Bikram yoga classes in Chicago

Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher

Creating content requires time, of course, but nothing achieves higher rankings faster. There’s a direct correlation between the number of pages your site has and the amount of traffic it receives. 

Driving traffic through SEO requires you to be in the publishing business. 

While this may not be what you had in mind when you opened shop, there’s no way around it. Every time you publish a new webpage, you increase your site’s authority and the chances of a web user finding your business. And if your content is engaging, that visitor may become a long-term paying customer.

You now possess the modern-day recipe for search:

• Target search queries directly relating to your specific business.

• Create pages that provide detailed answers to popular queries.

• Include the search query for which you’d like to rank high in every page’s title.

• Create attractive, engaging pages with pertinent content.

• Use links between pages to help visitors find what they need. •

Create link text that includes targeted keywords and phrases.

• More webpages on your site will result in greater authority.

• Secure inbound links from related sites to increase authority.

• Cultivating traffic is mandatory for online success—SEO-generated traffic is ideal. 

• Well designed SEO strategies lead to higher rankings.

• Good page titles, accurate link text, and establishing PageRank are key factors for achieving top ranking.

• Search is a “conversation.” Therefore, think about your prospect’s queries and create pages that answer their questions.

• Short-tail queries may have a higher volume, however, they convert poorly and require high authority to attain prominent ranking.

• Long-tail queries are significantly more targeted, easier to rank well for, generate less traffic, but convert exceptionally well.

Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher