Make a list of the real benefits or advantages that you already offer a client or employer. Then list the benefits and advantages your competition offers them that you don’t. Now list the ways you could improve upon your competitors’ unique advantages. List any niche advantages you already possess. For instance, the ease of application of your product or service. Or your location. Now make a list of your most important or favorite suppliers, vendors, retailers, and businesses in your professional life. Focus on the one biggest reason why you like or prefer dealing with each of these entities over their competition. Reduce that main reason or benefit down to one sentence or less. Then see if you can adopt that same benefit or advantage to your business or career.
One of the biggest “competitive-edge” advantages you’ll ever gain is to always make it easier for the client to say yes than it is for them to say no. You do it by taking away the financial, psychological, or emotional risk factors that are always attached (stated or unstated) to virtually any decision-making proposition you ever ask a client to make. When you remove the risk for anyone deciding to do business with you, it results in a powerful advantage in your business and financial success.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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