One of the techniques Google uses to filter out the ‘bad’ websites is to look at their backlinking pattern

Now, one of the techniques Google uses to filter out the ‘bad’ websites is to look at their backlinking pattern. In layman’s terms, backlinks are the quality and quantity of links that point to your website. So a link from CNN.com is way better than 100 from sites like bobsfriedchickenshack.com. Moreover, there is a ton of misinformation about backlinking. Many people recommend techniques like article spinning, forum profiles, link wheels, link pyramids, and social bookmarking. Once upon a time, these worked. But Google has cracked down on any site that uses these techniques. So bottom line... You need backlinks. Just make sure you’re focusing on quality over quantity.

Building Backlinks 101

Every backlink is different. Google places a strong emphasis on links from large, authority style sites. So it only makes sense to focus on these web properties. The best way to build a backlink is to create a unique piece of content, post it on a website, and then include a link back to your site. The trick here is to mix up the anchor text. These are the visible, clickable words in the hyperlink. You don’t want all the text to be the same. Instead you should include different phrases to make it more organic looking. Here are the percentages I recommend: --- 30% should be the target keyword for the web page --- 20% should be a related LSI keyword ---20% should be ‘naked hyperlink’ with no text --- 30% should be a random assortment of phrases like click here, check this out, this page, go here, etcetera. These percentages are important because they match how people normally link back to a website. It looks more ‘organic’ in the eyes of Google – So you’ll be less likely to get hit with any sort of penalty. That’s the essence of backlinking.

Your First $1000 - How to Start an Online Business that Actually Makes Money by Steve Scott