The book is good, but light.
I am a big fan of the other book, Get Real, by 37 signals, and this book is in the same vein, and has some good points, but I liked Get Real more, and actually think it is the better business book.
One thing that bothered me about Rework, is that a company who does so well at clean and simple, managed to fill a book with bad pictures that really add nothing. The actual content is well done, but probably fills a third of the book, the rest is white page or the pictures apparently made in sharpie, their favorite pen.
Could have been a great simple book.
Too bad the book isn't as well thought out and executed as their software.
there is no such thing as the real world, there is no ideal model
planning is guessing, the longer the timeline, the more useless, estimates are always wrong
failure happens, but success teaches you what works
growing for no reason is ridiculous
work smart, but have a life
make a dent in the universe, do something that matters, make stand, believe in it and live it
your products should be what you need
ideas are just ideas, and are not valuable. action is valuable, doing something is valuable
no time means you have no plan
avoid outside money, the costs are too high, you need less than you think, you are making a business, not a start up.
keep it simple and lean
constraints are good, they force creativity
do the stuff you have to do for your product, ignore details, and get it out there, launch quickly and then respond
decisions and actions are progress
focus on what won't change, don't follow fashion
tone is in the fingers, practice, hard work, pays off
sell your byproducts
interruption is the enemy of productivity/ meetings are useless
go for quick wins, make quick tiny decisions
don't be a same as, or copy, make a stand, make sure your product isn't a commodity even when it is (zappos), make it you
make your product what it needs to be, under do, make it simple, robust, and fast
don't outspend your competition, out teach them, don't let everyone define you, you define you, thinks chefs, they all cook with the same ingredients, but a select few can add their personality to make it more. people can read fake and they respond to real.
everyone and every part of a business is marketing, make the business always reflect what you stand for
hire when it hurts, and hire the person, the attitude, not the background, not the resume
decisions are temporary