Major breakthroughs are merely fresh new ways to do something. And new means new to your industry, market, competitor, or clients; not necessarily new to the world. Applying old things in new ways is a breakthrough. Applying new things in new ways is a breakthrough. Applying old things in new combinations is a breakthrough. Applying new things to new markets, or old things to old markets can be a breakthrough, too. Look at Domino’s Pizza. When Domino’s started, home deliveries had become almost obsolete because the service was undependable. But they figured out a workable system and reintroduced an updated version, and a billion-dollar breakthrough was reborn.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham