The hottest trends among top experts and online marketers today include video marketing, teleseminars, webinars, and the big kahuna of profit, live events.
But, how can you stand up and stand out in a competitive marketplace? Oren Klaff, author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, says: “A great pitch is not about procedure. It’s about getting and keeping attention.”
Knowing how to grab people’s attention, share your message, and close the deal is a skill that allows you to secure expert status, shine at local networking events, speak to groups, and build your marketing platform.
Be forewarned—studies show that people make approximately 11 assumptions in the first 11 seconds…and, those first impressions are long lasting and hard to overcome. Make a great first impression and people will be forgiving of later missteps. Start off on the wrong foot, and it’s a continuous uphill battle. Whether online or in person, it is important to secure a strong first impression that accurately reflects who you are, what your message is, and how you want to be perceived.
While content is crucial, it’s not what motivates people to take action or what someone is actually buying. Kristin believes moving prospects to take action is the direct result of implementing the compelling combination of content, connection, and inspiration. This is what drives someone to open her wallet and take the next step.
Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher