The 10X Rule - you never do what others do. You must be willing to do what they won't do

The 10X Rule is about pure domination mentality. You never do what others do. You must be willing to do what they won't do—and even take actions that you might deem “unreasonable.”

Any goal you set is going to be difficult to achieve, and you will inevitably be disappointed at some points along the way. So why not set these goals much higher than you deem worthy from the beginning? If they are going to require work, effort, energy, and persistence, then why not exert 10 times as much of each? What if you are underestimating your capabilities?

Remember: A person who limits his or her potential success will limit what he or she will do to create it and keep it. As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.

When you have underestimated the time, energy, and effort necessary to do something, you will have “quit” in your mind, voice, posture, face, and presentation. You won't develop the persistence necessary to get your mission accomplished. However, when you correctly estimate the effort necessary, you will assume the appropriate posture. The marketplace will sense by your actions that you are a force to be reckoned with and are not going away—and it will begin to respond accordingly.

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams!

The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.

I know you've probably heard this before, but success does not merely “happen.” It is the result of relentless, proper actions taken over time. Only those who operate with the appropriate view and corresponding actions will have success. Luck clearly has something to do with it, but anyone who is “getting lucky” will tell you that their “luck” is directly proportional to what they've done. The more actions you take, the better your chances are of getting “lucky.”

The 10X Rule: The Only Difference Between Success and Failure