There are four questions you might ask before starting any new venture:
Now, if you want to create it, then in the known (Prediction-based) world, it can make sense to spend time and effort on questions one, two, and three. But in the unknowable world, where you can’t predict the future, the answers to the first three questions are all the same: “There is no way of telling.” You won’t know until you actually try. You can do all the market research you want, ask everyone what they think about your idea, or speculate endlessly.
But the only way to truly discover if there is gold at the end of the rainbow is to take an action and see what happens. Until you act, you won’t know. However, none of that matters until—and unless—you answer the fourth question: do I want to do it? There is simply no way you are going to give the venture your full effort if your heart isn’t in it at least to some degree.
Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger, Charles F. Kiefer
“We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.
— Charles T. Munger”
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