- Is it feasible, that is, is it within the realm of reality?
- Can I do it, that is, is it feasible for me?
- Is it worth doing? Will there be a market for what I want to sell? Is there potential to turn a profit? Will people appreciate what I am trying to do? In other words, does it make sense to put in all this effort? (Notice these first three questions are matters of predicting, which underscores the fact that Creaction and Prediction can and do work together.)
- Do I want to do it? This last question is the one that really matters: do you want to create the new venture? Why is that pivotal? Either the venture is something that you want, or it’s something that leads to something you want. If it is neither of these, there’s no reason to act or to answer the other three questions. Creaction, by definition, applies when you personally care about what you are trying to create, and not necessarily anywhere else.
Now, if you want to create it, then in the known (Prediction-based) world, it can make sense to spend time and effort on questions one, two, and three. But in the unknowable world, where you can’t predict the future, the answers to the first three questions are all the same: “There is no way of telling.” You won’t know until you actually try. You can do all the market research you want, ask everyone what they think about your idea, or speculate endlessly.
But the only way to truly discover if there is gold at the end of the rainbow is to take an action and see what happens. Until you act, you won’t know. However, none of that matters until—and unless—you answer the fourth question: do I want to do it? There is simply no way you are going to give the venture your full effort if your heart isn’t in it at least to some degree.
Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger, Charles F. Kiefer