First, it is essential to build into the creative process an initial period that is open-ended. You give yourself time to dream and wander, to start out in a loose and unfocused manner. In this period, you allow the project to associate itself with certain powerful emotions, ones that naturally come out of you as you focus on your ideas. It is always easy to tighten up your ideas later on, and to make your project increasingly realistic and rational. But if you begin with a feeling of tightness and pressure, focusing on the funding, the competition, or people’s opinions, you will stifle the associative powers of the brain and quickly turn the work into something without joy or life.
Second, it is best to have wide knowledge of your field and other fields, giving your brain more possible associations and connections. Third, to keep this process alive, you must never settle into complacency, as if your initial vision represents the endpoint. You must cultivate profound dissatisfaction with your work and the need to constantly improve your ideas, along with a sense of uncertainty—you are not exactly sure where to go next, and this uncertainty drives the creative urge and keeps it fresh. Any kind of resistance or obstacle that crosses your path should be seen as yet another chance to improve your work. Finally, you must come to embrace slowness as a virtue in itself. When it comes to creative endeavors, time is always relative. Mastery by Robert Greene Comments are closed.
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