When reviewing a new business opportunity, there are six crucial questions to ask.

When reviewing a new business opportunity, there are six crucial questions. These apply to any industry and almost any type of business.

•   Is the market large enough? 


Is there money in it, are there competitors making money, can you?

•   Is there an existing customer base? 


If people are buying, then you know it can be sold, creating a new market means you have to teach the customer why to buy from you. You want a market that knows what you are selling and knows they need it.. 

•   Is there an opportunity to dominate the market?

What is your unique advantage or selling proposition? Is there something you have that gives you an edge over your competitors?

•   Can existing technology be used to rapidly grow the business?

Taking new technology into a an old market can give an advantage, and can you business scale?

•   Can the company be profitable and will investors participate?

Can you make money at this, how? 

•   Is there a meaningful exit opportunity?

You will want to set up be able to sell your business one day; either to exit and move on, retire, or just doing that so your business systems are stable.

Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher