You need to get your customer what they want, and what you want is secondary.

Find your niche, know it - being everything to everyone will make you in the end, lonely and poor. The more you drill down to a market, and get very specific, usually go three levels down. The better you know that market the better your business will do. Know your market, who they are, what they look for, and most importantly, what they need and want to buy. The market isnít about you, it doesnít care what your passions are, so it is critical that you understand this. You need to get your customer what they want, and what you want is secondary.

On the plus side, what the internet has shown us all, is that no matter what we like, what odd quirky thing we find interesting, we now know there are similar people with similar interests out there online. The more we understand that, the better the business.

D