Fact is, most people greatly prefer to transact business with those they know and like.
The successful often reject proposals where there is a lack of alignment on core business practices or moral differences. Life is too short to compromise. A vital component for achieving success is to establish a Circle of Four that not only encourages you to reach your full potential, but also accurately reflects who you want to become. Your Circle of Four is made up of the four people you consider cornerstones. It includes both those you admire—such as a mentor whom you seldom see but have access to—and those dearest to you, such as your best friend or closest family member. The sum of these four people directly reflects your life. For example, the median net worth of your Circle of Four is likely to be very close to yours. If two in your Circle are broke and two have just enough to scrape by, odds are good you’re concerned about where your next meal is coming from. Conversely, if your Circle of Four includes three people who are living their WHAT and one who is on an amazing trajectory, it’s likely you want to continually evolve and are consistently working to attain your objectives. Be wary of those whose goals do not closely mirror or exceed yours. While it may be comfortable to surround yourself with familiar faces, they must emphatically support your mission or their weight is going to drag you down. Take a few moments to review your current Circle. Be honest about what you see. To flourish, you need accountability partners who both inspire and encourage you. Be conscious of the power your Circle holds. With the right people in your Circle, anything can happen. With the wrong people, little to nothing is more likely. Choose wisely. The successful first seek to understand and then be understood. This is the polar opposite of how most choose to operate. A core strategy for serving first is to gather ample information to assess how immediate benefit can be provided to one’s partner. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher We don’t have one brain in our heads; we have three. We started with a “lizard brain” to keep us breathing, then added a brain like a cat’s, and then topped those with the thin layer of Jell-O known as the cortex—the third, and powerful, “human” brain.
The prefrontal cortex is only the newest addition to the brain. Three brains are tucked inside your head, and parts of their structure took millions of years to design. (This “triune theory of the brain” is one of several models scientists use to describe the brain’s overarching structural organization.) Your most ancient neural structure is the brain stem, or “lizard brain.” This rather insulting label reflects the fact that the brain stem functions the same in you as in a gila monster. The brain stem controls most of your body’s housekeeping chores. Its neurons regulate breathing, heart rate, sleeping, and waking. Sitting atop your brain stem is what looks like a sculpture of a scorpion carrying a slightly puckered egg on its back. The Paleomammalian brain appears in you the same way it does in many mammals, such as house cats, which is how it got its name. It has more to do with your animal survival than with your human potential. Most of its functions involve what some researchers call the “four F’s”: fighting, feeding, fleeing, and … reproductive behavior. Large neural highways run overhead these two brains, combining with other roads, branching suddenly into thousands of exits, bounding off into the darkness. Neurons spark to life, then suddenly blink off, then fire again. Complex circuits of electrical information crackle in coordinated, repeated patterns, then run off into the darkness, communicating their information to unknown destinations. Arching above like a cathedral is your “human brain,” the cortex. Latin for “bark, the cortex is the surface of your brain. It is in deep electrical communication with the interior. This “skin” ranges in thickness from that of blotting paper to that of heavy-duty cardboard. It appears to have been crammed into a space too small for its surface area. Indeed, if your cortex were unfolded, it would be about the size of a baby blanket Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina You must let go of your need for comfort and security. Creative endeavors are by their nature uncertain. You may know your task, but you are never exactly sure where your efforts will lead. If you need everything in your life to be simple and safe, this open-ended nature of the task will fill you with anxiety. If you are worried about what others might think and about how your position in the group might be jeopardized, then you will never really create anything. You will unconsciously tether your mind to certain conventions,
We do not like what is unfamiliar or unknown. To compensate for this, we assert ourselves with opinions and ideas that make us seem strong and certain. Many of these opinions do not come from our own deep reflection, but are instead based on what other people think. Furthermore, once we hold these ideas, to admit they are wrong is to wound our ego and vanity. Truly creative people in all fields can temporarily suspend their ego and simply experience what they are seeing, without the need to assert a judgment, for as long as possible. This ability to endure and even embrace mysteries and uncertainties is what Keats called negative capability. All Masters possess this Negative Capability, and it is the source of their creative power. This quality allows them to entertain a broader range of ideas and experiment with them, which in turn makes their work richer and more inventive. Negative Capability will be the single most important factor in your success as a creative thinker. In the sciences, you will tend to entertain ideas that fit your own preconceptions and that you want to believe in. This unconsciously colors your choices of how to verify these ideas, and is known as confirmation bias. With this type of bias, you will find the experiments and data that confirm what you have already come to believe in. The uncertainty of not knowing the answers beforehand is too much for most scientists. In the arts and letters, your thoughts will congeal around political dogma or predigested ways of looking at the world, and what you will often end up expressing is an opinion rather than a truthful observation about reality. To put Negative Capability into practice, you must develop the habit of suspending the need to judge everything that crosses your path. You consider and even momentarily entertain viewpoints opposite to your own, seeing how they feel. You observe a person or event for a length of time, deliberately holding yourself back from forming an opinion. You seek out what is unfamiliar—for instance, reading books from unfamiliar writers in unrelated fields or from different schools of thought. You do anything to break up your normal train of thinking and your sense that you already know the truth. Mastery by Robert Greene To optimize your LinkedIn experience, begin with these fundamental steps:
• Create a consistent profile that actively works for you. Most LinkedIn profiles fail to create business and networking opportunities. You want a strong profile that works to your benefit. A key to making this happen is consistency. Your LinkedIn details should mirror those of your other social media accounts and your marketing materials. For example, if your Facebook page says you’re a real estate investor but your LinkedIn profile says you’re looking for a job as an office manager, prospective employers and networking allies are likely to notice the discrepancy. • Create a strong headline. People steer away from boastfulness and are attracted to those who can help them. Your headline should therefore emphasize your skills rather than your job title. For example, Dean is CEO of his company Forward Progress, but his headline simply says, “Author and Speaker.” As a result, Dean is frequently contacted about speaking and writing opportunities. • Complete the entire LinkedIn profile. You don’t need to write a dissertation for each section, but do fill in all the blanks, ranging from work experience to personal details. This includes posting your photo. People want to work with someone they trust. Including a warm, inviting face enables visitors to connect your name to a real person. And while it may be cute to show how you looked when you were 10, it’s not a helpful representation of who you are now. Unlike Facebook and other social media sites, LinkedIn is a business network. Save the shtick for the other platforms. • Create both a personal and business LinkedIn profile. Your personal profile should tell the story of who you are, what your interests are, and why others should connect with you. Your business profile should focus on your professional skills and/or the capabilities of your company. Keep these profiles distinct, and connect them with links to each other. This allows visitors to read about your business without being distracted by personal information, and vice versa, while giving them the option of learning more about you. The 20-Minute Rule Many people avoid LinkedIn because they can’t bear the thought of spending hours upon hours adding connections, sending emails, and updating profiles. Dean recommends investing just 20 minutes each workday to effectively cultivate meaningful relationships on LinkedIn. By limiting your participation to 20 minutes, you can set specific daily and weekly goals while avoiding social media overload. After Meeting Someone, Connect Via LinkedIn Most people fail to do this. Whether it’s at a networking event, social gathering, or online forum, connections made should become connections kept. Ask for permission to connect via LinkedIn and then send an invitation. Most initial conversations simply scratch the surface as to what someone does or how you may be able to help one another. By connecting, you’ll gain immediate access to the person’s work and personal experience, allowing you to further develop the relationship as you learn more about the person’s capabilities and business. One of the best ads ever, stated, “The difference between a friend and a stranger is a conversation.” Begin enough conversations and you’ll end up with a lot of quality friends and referrals. Ask For Introductions It’s often been said that you’re just six connections away from anyone in the world. On LinkedIn, this number is substantially reduced. One of the most powerful aspects of LinkedIn is the ability to easily connect with others. People you’d like to speak with are often no more than one or two connections away. Ask your connections for an introduction by choosing the “Get introduced through a connection” option when viewing the desired contact’s profile. Always Look For Potential Interactions When you log into LinkedIn, scan your homepage, This provides instant updates on your network of connections. Post a substantive status update; or ‘Comment’ or ‘Share’ regarding what your connections are talking about. Your words will become visible to both your network and theirs. Add value to a conversation by posting interesting content from which you feel others would benefit. To be successful on LinkedIn, you must interact. Providing helpful tips or other valuable information can lead to several thousand people seeing your message. Even if just one person contacts you from your post and you’re able to convert that connection into a customer, you’ve come out ahead. What are the odds that one in several thousand people might need your expertise or product? Join And/Or Form Groups Among LinkedIn’s most powerful networking opportunities are its groups. The service has over one million groups, and the most popular groups have hundreds of thousands of members. Groups can be private or public, and are moderated by the group’s owner. You must be a member of the group to post messages and interact. Groups run the gamut from Sewing to Technology to University Alumni, with the largest groups focusing on employment-related topics. No matter what you’re looking for, you’ll find a group that caters to your area of interest. Consider joining as many groups as possible (you can join up to 50), as long as they’re related to your business or personal interests. In summary, these are the ways to achieve success on LinkedIn: • Build and Consistently Monitor Your Profile: Your profile isn’t a “one-and-done” deal. It needs to be continually updated. When your business evolves, update your profile. Land a new job? Update your profile. Receive an award or close a huge deal? Update your profile. Keep your profile current to reflect your current skills and accomplishments. • Keep Adding New and Meaningful Connections: Look for people who add value to your network and/or may become customers (e.g., who you may be able to help professionally). Always choose quality over quantity. Even if you just add one or two connections a week, this will keep your profile active and maintain position on the LinkedIn radar. • Be Interactive: Regularly scan your homepage looking for interesting content. Comment on or Share what others are posting. And post your own content that adds value for others. • Ask for Introductions: LinkedIn is designed to help you access the people you’d like to meet. Take advantage of its inherent structure to make powerful connections. • Twenty Minutes a Day: That’s all it takes. Proactively use LinkedIn for just 20 minutes each workday. Your investment of time is likely to pay off. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher Category-dominating sites are difficult to create and there’s little doubt why. Creating a formidable entity not only takes time, energy, and resources, but it also takes an in-depth understanding of oneself. There are seven crucial factors for success that must be mastered in order to establish front-runner position. Most would-be industry leaders find it nearly impossible to master one of these areas, let alone all seven. The requisite success factors—in no particular order—are:
• Specific Area of Focus: Identify your core interests and desired target market. In other words, what do you have innate love for and whom do you want to serve? From forensic accountants and third grade teachers to underwater welders and golf coaches, exhaustively providing relevant information and continuously adding beneficial, focused content to one specific subset of the population often equates to long-term success. This is not to say that expansion to other products and services is forever removed from the equation; however, this should only happen after market dominance has been established (think Amazon). • Professional Website Design: Clearly a no-brainer, but there are so many poorly designed sites it bears repeating. Model competitive and other category-leading sites that receive significant traffic. Customers flock there for a reason. • Visibility to Target Market: Where do potential customers gather and how can they be reached? One can have the best products and services in the world, but if no one knows about them, their business is irrelevant. Identifying high-return opportunities to spread the word is crucial. • Expert, Valuable Content: Nothing breeds credibility and stickiness (the amount of time a visitor stays on the site) as will pertinent, well crafted content from both contributors the clientele knows and up-and-coming game changers. To establish authority, combine cutting-edge, exciting ideas and information with proven industry products and services. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher • Interactive/Social Visitor Experience: Leading sites encourage visitors to contribute content, comment on articles and products, and share thoughts via social networks with their tribe. From Facebook and Twitter to StumbleUpon and LinkedIn, today’s customers insist upon leveraging social media to disseminate positive and negative feedback while cutting the learning curve down for fellow surfers. • Free High-Value Products: Like it or not, free is mandatory. To drive traffic, one must offer something of inherent value that pushes beyond articles, helpful resources, and videos. Doing so not only enables site owners to capture leads as the customer typically opts in to receive the free product, it also fulfills the unwritten obligation they have to connect with their audience in a deeper manner than simply posting relevant content. • Products/Services for Sale: Without products and services to sell, the rest of the equation is moot. Even not-for-profits ask for donations. Why? Because hosting, updating, and maintaining even the simplest of sites has related expenses. Creating for-sale products and services is a necessary part of doing business. the recommended manner for establishing authority is to first gain credibility within one specific aspect of the industry and then, if desired, seek to expand. Although it may seem counterintuitive, the more narrow your focus, the wider a net you can cast. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher What kills the creative force is not age or a lack of talent, but our own spirit, our own attitude5/24/2013
Some people maintain their childlike spirit and spontaneity, but their creative energy is dissipated in a thousand directions, and they never have the patience and discipline to endure an extended apprenticeship. Others have the discipline to accumulate vast amounts of knowledge and become experts in their field, but they have no flexibility of spirit, so their ideas never stray beyond the conventional and they never become truly creative.
Masters manage to blend the two—discipline and a childlike spirit—together into what we shall call the Dimensional Mind. Such mind is not constricted by limited experience or habits. It can branch out into all directions and make deep contact with reality. It can explore more dimensions of the world. The Conventional Mind is passive—it consumes information and regurgitates it in familiar forms. The Dimensional Mind is active, transforming everything it digests into something new and original, creating instead of consuming, We all possess an inborn creative force that wants to become active. This is the gift of our Original Mind, which reveals such potential. The human mind is naturally creative, constantly looking to make associations and connections between things and ideas. It wants to explore, to discover new aspects of the world, and to invent. To express this creative force is our greatest desire, and the stifling of it the source of our misery. What kills the creative force is not age or a lack of talent, but our own spirit, our own attitude. We become too comfortable with the knowledge we have gained in our apprenticeships. We grow afraid of entertaining new ideas and the effort that this requires. To think more flexibly entails a risk—we could fail and be ridiculed. We prefer to live with familiar ideas and habits of thinking, but we pay a steep price for this: our minds go dead from the lack of challenge and novelty; we reach a limit in our field and lose control over our fate because we become replaceable. The Dimensional Mind has two essential requirements: one, a high level of knowledge about a field or subject; and two, the openness and flexibility to use this knowledge in new and original ways. To awaken the Dimensional Mind and move through the creative process requires three essential steps: first, choosing the proper Creative Task, the kind of activity that will maximize our skills and knowledge; second, loosening and opening up the mind through certain Creative Strategies; and third, creating the optimal mental conditions for a Breakthrough or Insight. Finally, throughout the process we must also be aware of the Emotional Pitfalls—complacency, boredom, grandiosity, and the like—that continually threaten to derail or block our progress. You must engrave deeply in your mind and never forget: that your emotional commitment to what you are doing will be translated directly into your work. If you go at your work with half a heart, it will show in the lackluster results and in the laggard way in which you reach the end. If you are doing something primarily for money and without a real emotional commitment, it will translate into something that lacks a soul and that has no connection to you. You may not see this, but you can be sure that the public will feel it and that they will receive your work in the same lackluster spirit it was created in. If you are excited and obsessive in the hunt, it will show in the details. If your work comes from a place deep within, its authenticity will be communicated. This applies equally to science and business as to the arts. Mastery by Robert Greene Forget about blending in.
When you run a blog, you want to stand out from the crowd. To become one-of-a-kind as opposed to one-of-many, get comfortable with taking a stand and having people line up on either side of you. Dr. Theodor Seuss Geisel (a.k.a. Dr. Seuss) said it best: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” Once your blog is operational, meaningful content has been added, and you’ve begun cultivating traffic, Pat (Flynn) offers three powerful rules for creating momentum and generating income: find partners, sell products and/or services, and spread your wings. One of the most effective strategies for building major traffic is to contact top bloggers in your niche. First, tell them you’re an up-and-coming blogger who respects their work and enjoys their content. Then, add you’re writing an article and would love to get quotes from industry experts like them. The vast majority will take time out of their schedule to answer your questions. Once the article is published, send each contributor a follow-up thank you note with a link to the article. Most will post the link on their site and/or offer a link to your homepage, thereby introducing their audience to your work. This provides you with free exposure and credibility as these top bloggers are effectively endorsing your content. Few things establish brand recognition faster than endorsements from renowned peers. With significant effort and patience it is certainly possible that your blog may become so popular that other bloggers will get in touch to obtain quotes from you. Offer Products And Services For Sale To profit from your blog traffic, you can create products and/or services that best serve your tribe. Examples of content-based products include books, interviews (in video, audio, and/or transcript form), white papers, and research studies. Alternatively, you can become an affiliate by offering products and services created by others for sale and receive a percentage of each transaction. A growing trend is to create a membership program. Some memberships require a one-time fee and provide access for life. Others, known as continuity programs, provide ongoing content and require subscribers to pay a monthly, quarterly, or annual fee. The membership model works great for certain industries—e.g., finance, in which many customers will gladly pay for ongoing news and analysis. One of the great things about a blog is its flexibility. For example, it’s simple to update text and photos so information remains current without the need for relying on an expensive programmer to update the site. It’s also easy to modify on the fly to adapt to the changing needs of your audience. You can even run A/B Split tests, in which you post two versions of the blog to determine which strategies are most effective for achieving higher conversion rates. Remember, online, no one builds monuments. Be willing to periodically play around with layout, content, and structure in order to keep attracting the largest number of potential customers for your message. You should also consider including advertising to generate additional passive income and/or to capture your audience’s contact information. Options include: • Google AdSense (and other ad networks) • Banner ads • Ads for training or certification programs related to your field • Paid guest posts • Ads for teleseminars and webinars that compliment your offerings • Advertorials which feature beneficial products and services • Ads for personal and group coaching • Ads for on-and off-site consulting • Ads for newsletters (often free in exchange for a visitor’s contact information) Internet Prophets: The World's Leading Experts Reveal How to Profit Onlinee by Steve Olsher Study your reader first—your product second.
Thousands of articles have been written about the way to use letters to bring you what you want, but the meat of them all can be compressed into two sentences: "What is the bait that will tempt your reader? How can you tie up the thing you have to offer with that bait?" For the ultimate purpose of every business letter simmers down to this: The reader of this letter wants certain things. The desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. You want him to do a certain definite thing for you. How can you tie this up to the thing he wants, in such a way that the doing of it will bring him a step nearer to his goal? In each case, you want him to do something for you. Why should he? Only because of the hope that the doing of it will bring him nearer his heart's desire, or the fear that his failure to do it will remove that heart's desire farther from him. Every mail brings your reader letters urging him to buy this or that, to pay a bill, to get behind some movement or to try a new device. Time was when the mere fact that an envelope looked like a personal letter addressed to him would have intrigued his interest. But that time has long since passed. Letters as letters are no longer objects of intense interest. They are bait neither more nor less—and to tempt him, they must look a bit different from bait he has nibbled at and been fooled by before. They must have something about them that stands out from the mass—that catches his eye and arouses his interest—or away they go into the wastebasket. Your problem, then, is to find a point of contact with his interests, his desires, some feature that will flag his attention and make your letter stand out from all others the moment he reads the first line. But it won't do to yell "Fire!" That will get you attention, yes of a kind but as far as your prospects of doing business are concerned, it will be of the kind a drunken miner got in the days when the West wore guns and used them on the slightest provocation. He stuck his head in the window of a crowded saloon and yelled "Fire!" Study your reader. Find out what interests him. Then study your proposition to see how it can be made to tie in with that interest. The Robert Collier Letter Book by Robert Collier It was a brilliant strategy.
Instead of learning how to survive in just one or two ecological niches, we took on the entire globe. Those unable to rapidly solve new problems or learn from mistakes didn’t survive long enough to pass on their genes. The net effect of this evolution was that we didn’t become stronger; we became smarter. We learned to grow our fangs not in the mouth but in the head. This turned out to be a pretty savvy strategy. We went on to conquer the small rift valleys in Eastern Africa. Then we took over the world. Variability Selection Theory predicts some fairly simple things about human learning. It predicts there will be interactions between two powerful features of the brain: a database in which to store a fund of knowledge, and the ability to improvise off of that database. One allows us to know when we’ve made mistakes. The other allows us to learn from them. Both give us the ability to add new information under rapidly changing conditions. Both may be relevant to the way we design classrooms and cubicles. Any learning environment that deals with only the database instincts or only the improvisatory instincts ignores one half of our ability. It is doomed to fail. It makes me think of jazz guitarists: They’re not going to make it if they know a lot about music theory but don’t know how to jam in a live concert. Some schools and workplaces emphasize a stable, rote-learned database. They ignore the improvisatory instincts drilled into us for millions of years. Creativity suffers. Others emphasize creative usage of a database, without installing a fund of knowledge in the first place. They ignore our need to obtain a deep understanding of a subject, which includes memorizing and storing a richly structured database. You get people who are great improvisers but don’t have depth of knowledge. You may know someone like this where you work. They may look like jazz musicians and have the appearance of jamming, but in the end they know nothing. They’re playing intellectual air guitar. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina No matter how ugly or poorly designed a website is, if traffic exists, product will be sold.5/18/2013
There are many factors involved with creating a successful website. Most can be easily and quickly learned so long as one critical ingredient is present: traffic.
No matter how ugly or poorly designed a website is, if traffic exists, product will be sold. On the other hand, one might have the world’s best site with copy so compelling it could sell gym memberships to your bed-ridden grandparents, but without visitors, not a dime’s worth of product will sell. Today, link text and PageRank remain the two most important factors in achieving top rankings. Let’s cut through the clutter and examine why these two elements are so important. Relevancy And Link Text A page that’s highly relevant for a given search has three elements: • Search keywords that appear in the page title. • Content that’s pertinent to the query. • Inbound links pointing to the page. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher Many of the links pointing to a page will stem from other websites. However, links from a site’s own pages count as well. That’s in part why larger sites tend to do far better in search results than smaller sites. Some refer to the latter as “the Wikipedia effect.” Wikipedia is one of the most authoritative sites on the web because it has 1) an enormous number of pages, and 2) thousands of links from other sites. With this in mind, let’s examine one of the most powerful SEO “secrets.” Attaining the highest ranking shouldn’t be your primary goal. A top-ranked page that receives few clicks or fails to convert traffic into leads and sales is a site that requires major modification. Your first goal should be to create products and services that customers want to buy. Only after this core objective is accomplished should you focus on ranking high for the search terms relevant to your target market. Ranking that converts to leads or paying customers is the only sustainable strategy. While there may be a select few who are indeed, looking for a Bikram yoga studio in Chicago, 99.999% are not. They could be searching for yoga apparel, yoga poses, a yoga studio in Tokyo, or one of millions of other possibilities and simply need to be more specific with their query. As a result, your page will receive minimal traffic regardless of its prominent position. Now suppose you narrowed your focus and searched for the term “Bikram Yoga in Chicago.” This returns around one million pages, of which 105f.com is number one. While the odds have dramatically shifted in your favor for achieving page one status (one million pages versus 400 million), major competition for traffic remains, as does the possibility that a great deal of those entering the query may still be seeking something other than what you offer. So, what to do? Identify what makes your business unique. Looking closer at your studio, you recognize that you offer classes for beginners, classes for advanced practitioners, daytime classes for moms and tots, senior classes, and a kids-only class on Saturday. Related search queries for these might include: • Bikram yoga classes for beginners in Chicago • Advanced Bikram yoga training in Chicago • Daytime Bikram yoga classes for moms and tots in Chicago • Senior citizen Bikram yoga classes in Chicago • Saturday kids only Bikram yoga classes in Chicago Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher Creating content requires time, of course, but nothing achieves higher rankings faster. There’s a direct correlation between the number of pages your site has and the amount of traffic it receives. Driving traffic through SEO requires you to be in the publishing business. While this may not be what you had in mind when you opened shop, there’s no way around it. Every time you publish a new webpage, you increase your site’s authority and the chances of a web user finding your business. And if your content is engaging, that visitor may become a long-term paying customer. You now possess the modern-day recipe for search: • Target search queries directly relating to your specific business. • Create pages that provide detailed answers to popular queries. • Include the search query for which you’d like to rank high in every page’s title. • Create attractive, engaging pages with pertinent content. • Use links between pages to help visitors find what they need. • Create link text that includes targeted keywords and phrases. • More webpages on your site will result in greater authority. • Secure inbound links from related sites to increase authority. • Cultivating traffic is mandatory for online success—SEO-generated traffic is ideal. • Well designed SEO strategies lead to higher rankings. • Good page titles, accurate link text, and establishing PageRank are key factors for achieving top ranking. • Search is a “conversation.” Therefore, think about your prospect’s queries and create pages that answer their questions. • Short-tail queries may have a higher volume, however, they convert poorly and require high authority to attain prominent ranking. • Long-tail queries are significantly more targeted, easier to rank well for, generate less traffic, but convert exceptionally well. Internet Prophets: The World's Leading Experts Reveal How to Profit Online by Steve Olsher |
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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” |