Now, one of the techniques Google uses to filter out the ‘bad’ websites is to look at their backlinking pattern. In layman’s terms, backlinks are the quality and quantity of links that point to your website. So a link from CNN.com is way better than 100 from sites like bobsfriedchickenshack.com. Moreover, there is a ton of misinformation about backlinking. Many people recommend techniques like article spinning, forum profiles, link wheels, link pyramids, and social bookmarking. Once upon a time, these worked. But Google has cracked down on any site that uses these techniques. So bottom line... You need backlinks. Just make sure you’re focusing on quality over quantity.
Building Backlinks 101 Every backlink is different. Google places a strong emphasis on links from large, authority style sites. So it only makes sense to focus on these web properties. The best way to build a backlink is to create a unique piece of content, post it on a website, and then include a link back to your site. The trick here is to mix up the anchor text. These are the visible, clickable words in the hyperlink. You don’t want all the text to be the same. Instead you should include different phrases to make it more organic looking. Here are the percentages I recommend: --- 30% should be the target keyword for the web page --- 20% should be a related LSI keyword ---20% should be ‘naked hyperlink’ with no text --- 30% should be a random assortment of phrases like click here, check this out, this page, go here, etcetera. These percentages are important because they match how people normally link back to a website. It looks more ‘organic’ in the eyes of Google – So you’ll be less likely to get hit with any sort of penalty. That’s the essence of backlinking. Your First $1000 - How to Start an Online Business that Actually Makes Money by Steve Scott Write Benefit-Driven Content:
Get into the mind of the reader. Describe why they should buy the offer and how it will help them. The best way to write compelling text is to talk about the reader’s pain and frustrations. Identify with them about their daily experience with the niche topic. Then show how the affiliate offer alleviates a specific obstacle. You need to use basic copywriting to make this section stand out. This will turn your words into compelling text. You can learn the fundamentals of copywriting. You don’t have to create things like a headline or an opening hook. The most important action you can take is to emphasize the benefits over the features. Simply talk about how the reader will feel after using the product. Your First $1000 - How to Start an Online Business that Actually Makes Money by Steve Scott . . . just as a matter of interest, tell me something: how long do you sleep each night?
The proverbial eight hours. Ask anyone and they say automatically ‘eight hours’. As a matter of fact you sleep about ten and a half hours, like the majority of people. I’ve timed you on a number of occasions. I myself sleep eleven. Yet thirty years ago people did indeed sleep eight hours, and a century before that they slept six or seven. In Vasari’s Lives one reads of Michelangelo sleeping for only four or five hours, painting all day at the age of eighty and then working through the night over his anatomy table with a candle strapped to his forehead. Now he’s regarded as a prodigy, but it was unremarkable then. How do you think the ancients, from Plato to Shakespeare, Aristotle to Aquinas, were able to cram so much work into their lives? Simply because they had an extra six or seven hours every day. The Complete Stories of J. G. Ballard by J. G. Ballard ‘Actually, last night was easier. I think I’m entering a new zone. Everything’s beginning to stabilize, I’m not looking over my shoulder all the time. I’ve left the inside doors open, and before I enter a room I deliberately anticipate it, try to extrapolate its depth and dimensions so that it doesn’t surprise me – before I used to open a door and just dive through like a man stepping into an empty lift shaft.'
Racing the clock was exactly what he had been doing. As he stood up and said goodbye to Anderson he suddenly decided to throw away his alarm clock, escape from his futile obsession with time. To remind himself he unfastened his wristwatch and scrambled the setting, then slipped it into his pocket. Making his way out to the car park he reflected on the freedom this simple act gave him. He would explore the lateral byways now, the side doors, as it were, in the corridors of time. Three months could be an eternity. The Complete Stories of J. G. Ballard by J. G. Ballard To find one’s place in the world, to learn how to live and act, we must first obtain knowledge of the world in which we find ourselves. This is the first task of a philosophical ‘theory’
If we want to form a simple idea of what was meant by kosmos, we must imagine the whole of the universe as if it were both ordered and animate. For the Stoics, the structure of the world – the cosmic order – is not merely magnificent, it is also comparable to a living being. The material world, the entire universe, fundamentally resembles a gigantic animal, of which each element – each organ – is conceived and adapted to the harmonious functioning of the whole. Each part, each member of this immense body, is perfectly in place and functions impeccably (although disasters do occur, they do not last for long, and order is soon restored) in the most literal sense: without fault, and in harmony with the other parts. And it is this that theoria helps us to unravel and understand. What Marcus Aurelius suggests amounts to the idea that nature – when it functions normally and aside from the occasional accidents and catastrophes that occur – renders justice finally to each of us. It supplies to each of us our essential needs as individuals: a body which enables us to move about the world, an intelligence which permits us to adapt to the world, and natural resources which enable us to survive in the world. So that, in this great cosmic sharing out of goods, each receives his due. A Brief History of Thought: A Philosophical Guide to Living by Luc Ferry I just asked him to do one simple thing consistently without fail.
At least three times per day at scheduled times, he had to ask himself the following question: Am I being productive or just active? Charney captured the essence of this with less-abstract wording: Am I inventing things to do to avoid the important? Learn to ask, “If this is the only thing I accomplish today, will I be satisfied with my day?” Compile your to-do list for tomorrow no later than this evening. I don’t recommend using Outlook or computerized to-do lists, because it is possible to add an infinite number of items. I use a standard piece of paper folded in half three times, which fits perfectly in the pocket and limits you to noting only a few items. There should never be more than two mission-critical items to complete each day. Never. It just isn’t necessary if they’re actually high-impact. If you are stuck trying to decide between multiple items that all seem crucial, as happens to all of us, look at each in turn and ask yourself, If this is the only thing I accomplish today, will I be satisfied with my day? The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. by Timothy Ferriss If your circumstances limit your contacts, books can serve as temporary mentors, as The Improvement of the Mind did for Faraday. In such a case you will want to convert such books and writers into living mentors as much as possible. You personalize their voice, interact with the material, taking notes or writing in the margins. You analyze what they write and try to make it come alive—the spirit and not just the letter of their work.
In a looser sense, a figure from the past or present can serve as an ideal, someone to model yourself after. Through much research and some imagination on your part, you turn them into a living presence. You ask yourself—what would they do in this situation or that? Countless generals have used Napoleon Bonaparte for just such a purpose. In Spanish they say al maestro cuchillada—to the Master goes the knife. It is a fencing expression, referring to the moment when the young and agile pupil becomes skillful enough to cut his Master. But this also refers to the fate of most mentors who inevitably experience the rebellion of their protégés, like the cut from a sword. One repays a teacher badly if one remains only a pupil. —FRIEDRICH NIETZSCHE Mastery by Robert Greene The best mentors are often those who have wide knowledge and experience, and are not overly specialized in their field—they can train you to think on a higher level, and to make connections between different forms of knowledge.
The paradigm for this is the Aristotle–Alexander the Great relationship. Philip II, Alexander’s father and king of Macedonia, chose Aristotle to mentor his thirteen-year-old son because the philosopher had learned and mastered so many different fields. He could thus impart to Alexander an overall love of learning, and teach him how to think and reason in any kind of situation—the greatest skill of all. This ended up working to perfection. Alexander was able to effectively apply the reasoning skills he had gained from Aristotle to politics and warfare. To the end of his life he maintained an intense curiosity for any field of knowledge, and would always gather about him experts he could learn from. Aristotle had imparted a form of wisdom that played a key role in Alexander’s success. Mastery by Robert Greene The one thing that is utterly and completely under your control is your own physical condition—you can get in shape.
And there is another reason to stay fit: The physical is inextricably linked to the mental. The greater the fitness level, the higher the cognitive resilience to stress. In-shape athletes handle stress hormones better than out-of-shape people. The adrenaline dumps don’t affect their minds as badly. If you’re in shape, you get to hang on to those fine motor skills a little longer. The Disaster Diaries: How I Learned to Stop Worrying and Love the Apocalypse by Sam Sheridan Want to know more? Check out Indestructible Muscle here You don’t want to wait for a major catastrophic event to change your business for the negative. So you must invent and constantly be reinventing your own better future. That means becoming ethically opportunistic, looking at everything around you (in and outside your business or industry) with an opportunity-based focus and asking yourself continuously, “Where’s the big overlooked opportunity here?” It’s also adopting a possibility-based mind-set that looks for new, different, and better ways to attain a goal or solution or address a situation. It’s starting to see opportunities where everyone else sees problems, obstacles, limitations, or boundaries. It’s recognizing how much more you can achieve by leveraging the impact of whatever is going on all around you. The most exciting breakthroughs occur when you reach beyond the traditional way of looking at or doing something and become open and receptive to new possibilities.
Major breakthroughs are merely fresh new ways to do something. And new means new to your industry, market, competitor, or clients; not necessarily new to the world. Applying old things in new ways is a breakthrough. Applying new things in new ways is a breakthrough. Applying old things in new combinations is a breakthrough. Applying new things to new markets, or old things to old markets can be a breakthrough, too. Look at Domino’s Pizza. When Domino’s started, home deliveries had become almost obsolete because the service was undependable. But they figured out a workable system and reintroduced an updated version, and a billion-dollar breakthrough was reborn. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham |
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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” |